What Is AI and Machine Learning?
If you’ve used Siri or Alexa then you have already used a form of AI.
The same technology that allows Alexa to respond to your questions and predict your preferences is now used to help property managers screen prospective tenants.
Artificial intelligence is the ability of an application, such as Google search, to predict an outcome based on a large amount of data, also called big data. This is similar to your phone predicting your texts or Google giving you possible queries as you begin to Google search. That’s because the algorithms powering the search engine are trying to predict what you’re searching for based on other searches using the same keywords.
Apps like Google also use machine learning to deliver the best results to users. This refines its results based on your previous searches and the results you clicked on. Tenant screening solutions that use AI and machine learning are doing essentially the same thing.